Principles

• Don't make 9th offence by popularizing Krishna name boldly
• No startup mode or overworking, artha flow must be organic, sattvic
• Love, care and respect for people at the core. Augmenting person's story and solving it
• Not material prosperity and expansion, but quality and intensity of experience (perfect kirtan, perfect prasadam, perfect conversation, perfect arati, perfect knowledge of questions).
• Krsna like the best, only best parts should be offered
• Bhashya style: every action should remind the highest final goal: to please Krishna