Hypothetical Case Study: Skyline Taxis

Background: Skyline Taxis is a prominent taxi company operating in New York City. With the rise of ride-sharing apps, the traditional taxi business has faced challenges. Skyline Taxis wants to remain competitive and is considering a revamp of its operations based on insights drawn from its data. Objective: The company aims to optimize its fleet operations, improve rider experience, and target marketing efforts more effectively.