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media-mix-modeling

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pymc-labs / pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

python marketing data-science mmm customer-lifetime-value clv btyd marketing-mix-modeling media-mix-modeling buy-till-you-die

Updated Mar 13, 2025
Python

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